Providing Objective, Practical, and Experienced Advice

in Hispanic Market Penetration and Hispanic Workforce Management

Client Services

Visionaries who anticipate the needs of a promising market and seize the opportunity earn tremendous financial rewards. We are currently experiencing a great business phenomenon—“The Hispanic Gold Rush™” of the 21st century.

The phenomenal increase in the number of Hispanics in the United States between 1990 and 2010 caught even the most sophisticated demographers off guard. The exponential growth of Hispanics between 2010 and 2015 proved to be even more stunning than in the previous decades. No one expected that in such a short time span the Hispanic population would rise at an even faster rate than before. Updated estimated population figures released in 2015 indicated that Hispanics accounted for one-half of the nation’s population increase. As America’s “new demographic bulge,” they will drive growth in the U.S. population and workforce as far out as statisticians can project. Keeping step with this growth in population size is the rising median income of Hispanics.

The combination of the escalating number of Hispanics and the unlimited market potential they represent for U.S. businesses is what led Dr. Francisco J. Valle, the founder of Valle Consulting, to refer to this phenomenon as “The Hispanic Gold Rush™.” All types of organizations have recognized the possibilities of this market and have made its penetration a key component of their strategic growth plans. These organizations have also recognized that learning to manage effectively a Hispanic workforce is an imperative given the country’s demographics as it is to increase its productivity.

Valle Consulting is dedicated to assisting clients solve their most pressing Hispanic-related issues on their minds including:

  • How to brand and position products or services for the Hispanic market
  • How to market to Hispanics
  • How to manage effectively a Hispanic workforce

Valle Consulting offers to clients not only the most relevant cultural knowledge and insights but also experts who have written the book about it. For this reason, in addition to traditional consulting services, we offer expert speakers in these areas for a 15-minute speech or a full-day seminar. Click one of the links below to learn more about the content of some of our presentations. Remember, these speeches or presentations will be custom-tailored for your organization.

Effective Branding and Product/Service Positioning
How to Win the Hispanic Gold Rush
What it Takes to be an Employer of Choice for Hispanics
How to Effectively Manage a Hispanic Workforce
Supervisory Principles for Spanish-Speaking Supervisors