Providing Objective, Practical, and Experienced Advice

in Hispanic Market Penetration and Hispanic Workforce Management

How to Effectively Manage a Hispanic Workforce


  • Explain the challenges experienced by some organizations when managing a Hispanic workforce
  • Communicate a series of key Hispanic demographic trends
  • Provide an in-depth knowledge of the motivational and cultural factors that determine the behavior of Hispanic employees
  • Show how to effectively manage, motivate and interface with a Hispanic workforce

Who Should Attend

  • C-Level Executives or Owners of Companies
  • C-Level Executives or Owner’s Direct Reports
  • HR Employees
  • Employees managing, servicing or involved with a Hispanic workforce
  • Employees in charge of looking for ways to reduce workers compensation incidents
  • Employees in charge of creating motivational/recognition/awards programs focused on Hispanic employees

Presentation Content

  • Objectives
  • Reasons for Experiencing Limited Success when Managing a Hispanic Workforce
  • Key Hispanic Demographic Indicators
    • Population growth/aging
    • Purchasing power growth
  • Understanding the Culture
    • Personality traits
    • Group and Social Dynamics
    • Relationships
    • Time perception and management
    • Enforcing Rules, Standards and Procedures
    • Hispanic Need Hierarchy
    • How to Communicate with a Hispanic Workforce
    • How to Change the Behavior of a Hispanic Workforce
  • Case Studies, Exercises and Review
  • Where Do We Go From Here? Next Steps?
  • Q&A
  • Closing Remarks
  • Evaluation and Suggestions