Providing Objective, Practical, and Experienced Advice in Strategy
and Integrated Marketing Communications and Workforce Management

Effective Branding and Product/Service Positioning
(Note: This presentation can focus on the general market or the Hispanic market)


  • Discuss how to effectively brand and position products or services
  • Provide examples of successful companies
  • Address questions in this topic
  • Recommend additional short-term and long-term steps that can be taken to enhance the organization’s current branding and product/service positioning programs

Who Should Attend

  • C-Level Executives or Owners of Companies
  • C-Level Executives or Owner’s Direct Reports
  • Professionals in charge of managing or selling a product or service
  • Employees in charge of creating and developing branding and product or service positioning programs
  • Professionals responsible for creating and implementing campaigns to advertise or market products or services

Presentation Content

  • Objectives
  • Brands as Icons of Society
  • Prequalifiers of Products
  • Reflection of Personal Preferences
  • Brand Equity
  • Brand Identity
  • Industry Challenge Faced by Organizations
  • Commoditization of Products and Services
  • Perception of No Brand Differentiation
  • Competitor Information Available in the Web
  • Understanding How to Position a Brand
  • Concept of Selling a Virtual Benefit
  • The Five Traits You Can Use to Position Your Brand
  • Optimum Brand Positioning
  • Four Characteristics That a Customer or Clients Must Perceive in Your Brand
  • Brand Development Strategy
  • The Big Picture
  • Reviewing Your Current Branding and Brand Positioning
  • Recommendations to Enhance Your Current Branding and Brand Positioning
  • Where Do We Go From Here? Next Steps?
  • Q&A
  • Closing Remarks
  • Evaluation and Suggestions