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and Integrated Marketing Communications and Workforce Management

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Visionaries who anticipate the needs of a promising global or domestic market and seize the opportunity earn tremendous financial rewards. For instance, we are currently experiencing a great business phenomenon—“The Hispanic Gold Rush™” of the 21st century.

The phenomenal increase in the number of Hispanics in the United States between 1990 and 2018 caught even the most sophisticated demographers off guard. The exponential growth of Hispanics between 2010 and 2018 proved to be even more stunning than in the previous decades despite an immigration slowdown. No one expected that in such a short time span the Hispanic population would continue rising at a fast rate giving a decrease in immigration movements. Updated estimated population figures released in 2018 indicated that Hispanics accounted for approximately over one-half of the United States' population increase. According to the Selig Center for Economic Growth in its Multicultural Economy 2019 Report indicates that between 2010 and 2019 the Hispanic population increased by an estimated 21 percent while the non-Hispanic population experienced a growth of 4 percent and the total U.S. population increased by 7 percent.  Keeping step with this growth in population size is the rising median income of Hispanics now estimated by the Selig Center to be $1.7 trillion in 2019.

e combination of the escalating number of Hispanics and the unlimited market potential they represent for U.S. businesses is what led Dr. Francisco J. Valle, the founder of Valle Consulting, to refer to this phenomenon as “The Hispanic Gold Rush™.” All types of organizations have recognized the possibilities of this market and have made its penetration a key component of their strategic growth plans. These organizations have also recognized that learning to manage effectively a Hispanic workforce is an imperative given the country’s demographics as it is to increase its productivity.

Valle Consulting is dedicated to assisting clients solve their most pressing strategic and IMC issues on their minds including:

  • How to develop effective and successful strategic and IMC plans.
  • How to brand and position products or services.
  • How to market globally and domestically.
  • How to manage effectively a global workforce.

Valle Consulting offers to clients not only the most relevant cultural knowledge and insights but also experts who have written the book about it. For this reason, in addition to traditional consulting services, we offer expert speakers in these areas for a 15-minute speech or a full-day seminar.  Please contact us to discuss in detail the specific needs and wants of your organization.